SoHo Blog

After years of designing and building homes across San Diego, we’ve collected the best practices, tips, and inspiration to help guide your next project.


Nina Marchi Nina Marchi

The 5 Best Countertop Materials for High-End Kitchens

The right countertop can define the look and functionality of your kitchen for years to come. From timeless marble to durable quartzite and low-maintenance porcelain, explore the pros, cons, and best uses of five of the most popular countertop materials for high-end homes.

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Best Exterior Cladding Materials for Coastal San Diego Homes

Exterior cladding does more than define a home's appearance. In coastal San Diego, the right material helps protect against salt air, moisture, and sun while complementing the home's architecture. Discover the best cladding options for lasting performance and timeless curb appeal.

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The Details That Make a Home Feel Truly Custom

A truly custom home is about more than finishes and square footage. From lighting and millwork to layout and site-specific design, it’s the thoughtful details that create a home tailored to the way you live.

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The Best Natural Stones for Coastal Homes

From limestone to quartzite, the right natural stone can elevate both the durability and design of a coastal home. Here’s what to consider when selecting materials for modern coastal living in San Diego and North County.

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How Much Do Architectural Plans Cost for a Custom Home?

Wondering how much architectural plans cost for a custom home? In North County San Diego, pricing depends on design complexity, site conditions, and level of service. Here’s what homeowners should know before getting started.

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What Most Homeowners Get Wrong About Open-Concept Design

Open-concept homes are popular for their airy feel and modern look, but they are also one of the most misunderstood design choices in residential remodeling. From poor zoning and acoustics to lighting and storage missteps, many open layouts fail to function well long term. Understanding these common mistakes can help you create a space that looks great and works even better.

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Del Mar Home Renovation Guide: Coastal Codes & Design Tips

Renovating a home in Del Mar offers the opportunity to enhance comfort, value, and coastal living, but it also comes with unique challenges. From coastal regulations and permitting to design considerations specific to oceanfront and near-coastal homes, this guide breaks down what homeowners need to know before starting a renovation in Del Mar.

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How to Achieve Flush Baseboards and Door Casings for a Seamless Look

Achieving flush baseboards and trimless door casings is one of the most effective ways to create a clean, modern, and high-end interior. These details eliminate visual clutter and make walls look seamless. But getting that “invisible” finish requires careful planning, the right materials, and precise execution on site.

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