SoHo Blog

After years of designing and building homes across San Diego, we’ve collected the best practices, tips, and inspiration to help guide your next project.


Nina Marchi Nina Marchi

How to Build an Eco-Friendly Home in California: Architecture & Design Tips

Sustainability isn’t just a trend — it’s a necessity. For California homeowners, eco-friendly design means lower energy bills, healthier living, and a home that treads lightly on the earth. From smart architectural planning to energy upgrades and sustainable materials, here’s how to build a house that’s both timeless and environmentally responsible.

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Nina Marchi Nina Marchi

Do I Need an Architect or an Interior Designer for My Project?

Thinking about a remodel or addition? Whether it’s opening up your kitchen, adding a second story, or creating indoor-outdoor living, you may wonder if you need an architect, an interior designer, or both. Here’s how each contributes—and why working with both can make your project smoother, smarter, and more rewarding.

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Jennifer Riggin Jennifer Riggin

How Long Does Pre-Construction Really Take?

Before any construction begins, there's one key phase that sets the tone for your entire project: pre-construction. From site visits and design to permits and budget reviews, here’s what to expect — and how long it really takes.

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Dante Briceno Dante Briceno

Why ADUs Are Booming in San Diego Coastal Cities: A Guide for Homeowners

Accessory Dwelling Units (ADUs) are gaining popularity in San Diego coastal areas, and there are many good reasons for this trend. Whether you want to create additional living space, generate rental income, or accommodate multi-generational family members, ADUs provide a flexible and cost-effective solution. In this guide, we will explore why ADUs are rising in San Diego, discuss their benefits, and provide information on how to start building one.

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Dante Briceno Dante Briceno

Top 7 Trends in Home Construction for 2025

2025 will be a year of excitement in home building, and some cutting-edge trends are all about today's lifestyles. Whether constructing a new house or redesigning an old one, these trends will make your house practical and stunning. Whether you're planning a new build or a renovation, these top 7 trends will help you create a stylish and functional space, no matter your location.

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Jennifer Riggin Jennifer Riggin

Custom Pivot Doors: Why They're Trending in 2025

In 2025, custom pivot doors have quickly become a design trend in luxury construction that is not only here to stay but is growing in popularity. Their unique, bold appearance and high functionality make them a perfect fit for modern homes, and at Soho Construction Company, we’ve noticed an increasing demand for these stunning doors over the past year.

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Jennifer Riggin Jennifer Riggin

Top 5 Affordable Alternatives to Natural Stone Countertops

When it comes to kitchen design, natural materials like marble, granite, and quartzite have long been the gold standard for countertops. However, their high cost can be prohibitive for many homeowners, leaving them searching for alternatives that offer similar aesthetics without the hefty price tag. Fortunately, there are several countertop materials that can achieve the look and feel of natural stone, while being more budget-friendly.

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Jennifer Riggin Jennifer Riggin

7 Affordable Kitchen Upgrades for a Modern Makeover

Transforming your kitchen doesn’t have to break the bank or involve extensive renovations. It’s the heart of the home, and making it a space you love shouldn’t mean stretching your budget to its limits. With a few clever and cost-effective modifications, you can give your kitchen a fresh, new look that enhances both its appearance and utility.

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