SoHo Blog

After years of designing and building homes across San Diego, we’ve collected the best practices, tips, and inspiration to help guide your next project.


Nina Marchi Nina Marchi

How to Use AI in Architecture 2025

Artificial Intelligence is redefining how architects design, visualize, and build. From generating early concepts to optimizing performance and sustainability, AI tools are streamlining workflows and unlocking new creative possibilities. Learn how today’s architects are using AI to design smarter in 2025.

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Nina Marchi Nina Marchi

How to Start Construction After Finalizing Architectural Drawings

Finalizing architectural drawings is a major milestone — but it’s just the beginning. Before breaking ground, there are key steps like securing permits, hiring the right professionals, and preparing your site. This guide walks you through how to confidently move from design to construction.

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Nina Marchi Nina Marchi

How Much Does an ADU Cost in Solana Beach 2025?

Thinking about building an ADU in Solana Beach? In 2025, costs range from $300–$500 per square foot, depending on size, design, permits, and site work. Whether you’re planning a garage conversion or a detached backyard unit, this guide breaks down what impacts your budget and why an ADU can be a smart investment for homeowners.

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Nina Marchi Nina Marchi

How to Build an Eco-Friendly Home in California: Architecture & Design Tips

Sustainability isn’t just a trend — it’s a necessity. For California homeowners, eco-friendly design means lower energy bills, healthier living, and a home that treads lightly on the earth. From smart architectural planning to energy upgrades and sustainable materials, here’s how to build a house that’s both timeless and environmentally responsible.

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Nina Marchi Nina Marchi

Do I Need an Architect or an Interior Designer for My Project?

Thinking about a remodel or addition? Whether it’s opening up your kitchen, adding a second story, or creating indoor-outdoor living, you may wonder if you need an architect, an interior designer, or both. Here’s how each contributes—and why working with both can make your project smoother, smarter, and more rewarding.

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Jennifer Riggin Jennifer Riggin

How Long Does Pre-Construction Really Take?

Before any construction begins, there's one key phase that sets the tone for your entire project: pre-construction. From site visits and design to permits and budget reviews, here’s what to expect — and how long it really takes.

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Dante Briceno Dante Briceno

Why ADUs Are Booming in San Diego Coastal Cities: A Guide for Homeowners

Accessory Dwelling Units (ADUs) are gaining popularity in San Diego coastal areas, and there are many good reasons for this trend. Whether you want to create additional living space, generate rental income, or accommodate multi-generational family members, ADUs provide a flexible and cost-effective solution. In this guide, we will explore why ADUs are rising in San Diego, discuss their benefits, and provide information on how to start building one.

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Dante Briceno Dante Briceno

Top 7 Trends in Home Construction for 2025

2025 will be a year of excitement in home building, and some cutting-edge trends are all about today's lifestyles. Whether constructing a new house or redesigning an old one, these trends will make your house practical and stunning. Whether you're planning a new build or a renovation, these top 7 trends will help you create a stylish and functional space, no matter your location.

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Jennifer Riggin Jennifer Riggin

Custom Pivot Doors: Why They're Trending in 2025

In 2025, custom pivot doors have quickly become a design trend in luxury construction that is not only here to stay but is growing in popularity. Their unique, bold appearance and high functionality make them a perfect fit for modern homes, and at Soho Construction Company, we’ve noticed an increasing demand for these stunning doors over the past year.

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