Nir

CEO

Nir is the CEO of SoHo Construction Company, a general contracting firm founded in early 2017. Since its launch, SoHo has focused on raising the bar in the construction industry. For Nir, the company is more than a business. It reflects years of hands-on experience and a genuine passion for the trade.

Nir was drawn to general contracting because of the fast-paced nature of the industry, the problem-solving it demands, and the satisfaction of turning architectural plans into finished spaces. His military background plays a key role in how he leads the company, shaping his focus on discipline, teamwork, and careful planning. These values continue to guide SoHo’s growth and long-term success.

“I see a future where SoHo not only leads in technology and innovation but continues to be a place where amazing people come together to create something truly special.”

Two men standing and talking in front of a large wooden shelving unit.

For Nir, SoHo’s decision-making centers on the team’s ability to build exceptional homes while maintaining honest, transparent relationships with clients. Looking ahead, he sees SoHo continuing to deliver strong results while improving internal processes and systems. His goal is for the company to stay ahead as a technology-driven construction firm, without losing sight of what matters most: a strong team and a healthy work culture.

  • Two people, a woman and a man, standing in a modern kitchen, smiling at the camera. The woman has long brown hair and is wearing a black suit, and the man has short brown hair and a beard, wearing a checkered shirt. There is a vase with flowers and a decorative bowl on the kitchen island.

  • Two men, one on a ladder and one on the ground, collaborating in a room under construction or renovation.

  • Guiding Future Paths

    “Building a fantastic team capable of constructing stunning homes underpins everything we do. Our dedication to teamwork, integrity, and client satisfaction guides our path forward.”

    N i r

  • Construction worker in a blue checked shirt looking at a mobile phone inside a partially finished room with wooden walls and construction supplies.

  • Two men looking at papers in a room with construction tools and supplies.

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